PeerWriter

LinkedIn ghostwriting for technical executives.Written by a peer, not a marketer.

30 minutes of your time. A month of substantive writing.

For CTOs, VPs of Engineering, and technical founders who have the expertise and none of the hours.

Apply for a pilot seat How it works
PeerWriter
Engineering leader · Writer · Technical operator

~30 years building software. Led engineering teams. Former CTO of a messaging platform. Leads email engineering at a large martech company.

The problem

Silence reads as absence.

A decade of hard-won judgment — incidents survived, architectures chosen, teams built, AI adopted for real — and your feed shows none of it. The people who decide your next opportunity check it before they check your references.

You don't lack things to say. You lack the hours and the system to say them consistently. Technical audiences can smell borrowed expertise. Most ghostwriters have to interview you just to understand the subject; this one doesn't.

The judgment is yours. The consistency is mine. The words are ours — and nothing publishes without your sign-off.

The translation layer

Every step where you have to explain yourself is a step where the substance leaks out.

Traditional ghostwriting
You
Explain the technical context
Writer interprets
Generic draft
You rewrite it
PeerWriter
You
Recorded answers to a peer
Substantive draft
Approve
Publish
30minutes of your talking time each month. No meeting to schedule.
12posts on LinkedIn, in your voice, each month.
0posts published without your approval.

The 30 minutes is your talking time, recorded whenever you like. Reviewing drafts is async too, on a 48-hour window, and you can spend as long on it as you want.

Show the work

One spoken answer, three stages.

This is a real extraction run, start to finish — the method, not a sample of your future posts.

1 · Raw transcript
…it was during my tenure as CTO. We had a system that was a little long in the tooth and I made the decision to do a complete rewrite rather than build on the bones of what was already there. The problem that I found out was that the reason that code was bad was because it had been patched over the years. I mean, some of it was still just poorly designed, but a lot of those were fixes dealing with situations that came up. They were institutional knowledge, and by rewriting the system we had to learn all those lessons a second time.
2 · Extracted claim
A rewrite doesn't delete bad code. It deletes hard-won fixes.
3 · Finished post
Draft · awaiting approval

I once argued hard for a full rewrite. I won the argument. I was wrong.

The system was old, the code was bad, and I was certain the fastest way forward was a clean one. What I never asked was why it was bad.

Most of the ugliness wasn't bad design. It was scar tissue — years of patches, each one written the morning after something broke at 3am. Undocumented, unlovely, and load-bearing.

We deleted all of it. Then we spent the next year re-learning, in production, every lesson those patches already encoded.

Bad code and hard-won code look identical in a diff.

So now I ask one question before any rewrite: which of these lines is somebody's incident report?

The executive in that example wrote nothing. He talked for twenty minutes. The voice in the post belongs to the person who was talking. Yours will sound like you — because it comes out of your transcripts, your arguments, and the words you actually use.

20:51of unrehearsed talking
9publishable ideas mined
4posts finished inside 24 hours
~1 monthof material, one recording

That's the whole sitting, unrehearsed, nothing but the question set. The questions that produced the best material weren't the ones asking for a position — they were the ones asking for a specific argument you lost.

How it works

Extract

We start with one live kickoff call. After that, nothing gets scheduled: a question set lands on the same day each month, and you answer out loud whenever it suits — in the car, on a walk, between meetings — and send the recording. The transcript gets mined for the ideas only you could have.

Draft

Built from your own transcripts with the system I run, then edited by me against everything you've said before. Your voice, not content-marketing voice.

Review

Async, 48-hour window, edit anything. Nothing ships without your explicit sign-off.

Publish & report

Scheduling, timing, and a monthly one-pager on what's landing.

Not ready to apply? Take a fit call instead — fifteen minutes, no pitch, and you find out who you'd actually be working with.

Book a 15-minute fit call

The offer

The program

Executive Voice

$2,500 / month
  • 12 LinkedIn posts a month, in your voice, technical substance intact
  • One 30-minute recording a month, made on your own time — no meeting to schedule
  • Profile positioning, refreshed to match what you're claiming
  • Publishing and scheduling handled
  • Monthly audience-intelligence report

About the peer

The ghostwriter keeps his own name off the page. That's the point.

I'm a working engineering leader who writes. Anonymized, the record is:

I work under my own name with clients — just not on this page. My identity, my background, and my portfolio are shared directly in the first conversation, under NDA if you'd prefer it that way.

You don't have to commit to anything to get that far. Book a fifteen-minute fit call and I'll show you my LinkedIn, my portfolio, and my actual background — no pitch, no obligation, and you'll know exactly who is writing under your name before you decide anything.

One consequence worth saying out loud: I screen every prospect for conflict with my own employer, and I decline where one exists — without naming who they are or who you are. If that reads as strict, it's the same line I'd hold about you.

This is deliberate, and it's the same discretion you're buying. A ghostwriter's entire job is keeping a client's authorship private. Mine holds even when the client is me.

Fit

This works when you…

  • Lead engineering, product, or security at a B2B company
  • Just stepped up, raised, or need to hire in public
  • Have real opinions and no time to publish them
  • Want to be credibly known for what you actually know

It doesn't when you…

  • Want virality, engagement bait, or follower counts
  • Want opinions manufactured that you don't hold
  • Want a tool subscription rather than a peer who is accountable for the output
  • Can't spend 30 minutes a month talking into your phone
  • Compete directly with the company I work for — I screen for that before we start, and I decline where it exists

Questions

How do you keep it sounding like me?

Every post starts from something you said out loud. Your phrasing, your examples, your hedges. Nothing is written from a brief or a topic list.

How do you learn my voice?

Your first recording, plus anything you've already written or said publicly. Each month of transcripts sharpens it, and your edits are the strongest signal — when you change a line, the next drafts move.

What if I don't like a draft?

Kill it or rewrite it. There's no cap on that, and nothing publishes without your explicit approval. Persistent misses are a voice problem on my side, and I fix it on my side.

How technical can the posts get?

As technical as the argument requires. Consensus protocols, migration postmortems, on-call economics, build-vs-buy — none of it needs translating first. The limit is what you're willing to say publicly, not what I can follow.

Do you use AI to write my content?

Yes. I built an AI-assisted system for transcript analysis, idea extraction, and maintaining voice context. But PeerWriter isn't an AI writing service. I select the ideas, shape the arguments, edit every draft, and approve every word before you see it. You're paying for judgment, not tokens. The tooling is what makes the volume possible. The taste, the technical calls, and the accountability are mine.

Founding Client Pilot

90 days · $1,995/month · 2 seats

Against a standard rate of $2,500/month

You get the full Executive Voice program at the founding rate for the first 90 days.

In exchange, I ask for permission to document the results — and a testimonial only if the work earned it.

At day 91 it simply continues month-to-month at the standard $2,500 — or it doesn't. Cancel any time with 30 days' notice.

  • If the first month's drafts don't sound like you, you don't pay for that month.
  • No long-term contract.
  • You own everything we create.
  • Nothing publishes without your approval.
Apply for one of two pilot seats